Madi Atkins

Madi Atkins has a diverse and impressive work experience in the creative and digital marketing industry. Madi is currently working at WME (William Morris Endeavor) as the Director of Content Strategy for WME Fashion. Prior to that, they held roles at IMG as the Director of Content & Social Media and Associate Director of Content & Social Media.

In 2017, Madi founded Madness Studio, a next-generation digital agency known for its data-driven and creative-first approach in positioning brands as industry leaders. Madi has worked with high-profile clients such as Vogue, Cartier Women's Initiative, and New York Fashion Week.

Before starting Madness Studio, Madi worked as a Digital Strategist for Cartier Women's Initiative in 2021. Madi also had their own freelance creative agency, Madi Atkins Creative, where they worked with a wide range of clients including Topshop, Miss Grass, and Sunglass Hut.

Earlier in their career, Madi served as the Chief Content Creator & Director of Social Media for Cynthia Rowley, where they produced high-performing branded content and managed all social media channels. Madi also gained experience at Brandy Melville as a Photographer/Social Media Marketing/Casting Assistant.

Madi's career started in 2011, with freelance work in marketing and creative services. Madi has provided creative production services, brand consulting, and social media management for various clients, including ASOS.com and Ann Taylor.

Madi Atkins has completed their education at Boston University, where they earned a Bachelor of Science (B.S.) degree in Advertising. Prior to attending Boston University, Madi attended Santa Fe Christian High School, although no specific degree or field of study is mentioned for this period. Madi also attended the School of Visual Arts for a pre-college program in Digital Photography. In addition to their formal education, Madi has obtained a certification in the Manager Essentials Program from Endeavor in July 2023.