Ashley Cronin

Ashley Cronin is an experienced professional specializing in data and analytics, currently serving as Growth Manager for Data & Analytics at WillowTree since October 2021. In this role, Ashley leads analytics for IBM's product-led growth marketing initiative, collaborating with various departments to optimize the digital B2B marketing funnel and significantly enhance sales-led pipeline and ecommerce transactions for SPSS Statistics. Prior to this, Ashley worked as an Independent Contractor and Operations Analyst at Virginia Distillery Co., where critical infrastructure support and automation of operations were key contributions. Earlier experience includes positions as Marketing Science Analyst and Associate Analyst at Analytic Partners. Ashley holds a Bachelor's Degree in Political Science and Government from the University of Virginia, graduating with a notable GPA of 3.8.