Alex van der Baan-Roberti

Alex van der Baan-Roberti is a seasoned professional with extensive experience in technology and business management. Currently serving as the Manager Solutions & Innovation at WilroffReitsma, Alex advises clients on communications, security, and cloud solutions while collaborating with account management to create innovative strategies leveraging major tech stacks. Previously, as CEO and Co-Founder of Your Open Metaverse, Alex led the development of a platform for brands to host virtual events, utilizing cutting-edge technologies. Alex also founded Proper ICT to address IT challenges in real estate management and held various leadership roles at NDI, overseeing project management and service delivery. Additionally, Alex contributed to local governance as a non-elect council member for Amsterdam-West and gained international experience in business development and communications in Southeast Asia. Alex holds a Bachelor's degree in Business Administration with a focus on International Business and Management from Mercuria Business School and Inholland University of Applied Sciences.