Bruno Coletta

Head Of AI Adoption & Human Touchpoints at wind tre

Bruno Coletta has a diverse work experience spanning over two decades. Bruno currently serves as the Head of B2B Digital Sales at wind tre, where they are responsible for driving consumer digital acquisition and implementing a multi-channel strategy. Prior to this role, they were the Head of Digital Sales at wind tre, leading the digital media strategy and optimizing acquisition costs.

Before joining wind tre, Bruno worked at PAYBACK American Express as the Head of Marketing and CRM, where they led marketing and growth activities for the loyalty program. Bruno also played a key role in the start-up and launch of Payback Italy, reaching 5 million customers in the first year. Additionally, they worked as the Marketing Communication Manager, managing integrated marketing campaigns and market research.

Bruno has also gained valuable experience at American Express, where they served as the Digital & Below The Line Communication Manager, responsible for BTL communications for consumer products. Bruno also served as the Internet Acquisition Marketing Executive, leading new customer acquisition through digital channels. Bruno has managed external vendors and agencies for media, events, and creative areas.

Prior to American Express, Bruno worked as a Senior Consultant at NTT DATA Italia and Deloitte Italia - Key Partners, specializing in credit cards, payment systems reengineering, and demand management. Bruno began their career as a Consultant at Ernst & Young Consultants.

Overall, Bruno Coletta's work experience reflects their expertise in digital sales, marketing, CRM, and communication, with a strong focus on driving growth and achieving business targets.

Bruno Coletta holds a Master's degree in Telecommunication Engineering from Sapienza Università di Roma. Bruno completed their high school education at Istituto San Giuseppe Calasanzio with a focus on Classical Studies. In addition to their formal education, Bruno has obtained certifications in "Decentralized Finance (DeFi): The Future of Finance" from Duke University in September 2022 and "Neural Networks and Deep Learning" from Coursera in August 2017.

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Timeline

  • Head Of AI Adoption & Human Touchpoints

    May 1, 2024 - present

  • Head Of B2b Digital Sales

    January, 2021

  • Head Of Digital Sales

    February, 2019