Emma Smart

Emma Smart is an accomplished professional with extensive experience in customer communications, digital transformation, and strategy development. Currently serving as the Head of Customer Communications at Woolworths Group since January 2024, Emma has previously held pivotal roles such as Head of Channel Strategy and Digital Transformation at Link Group and Customer & Digital Transformation Lead at WooliesX, where Emma contributed to significant business transformation initiatives. Emma Smart Consult, established in 2016, further showcased expertise in customer strategy and digital programs. Earlier positions include leadership roles in customer management and marketing at Zonk and Amalgamated Holdings Limited. Emma holds a BA (Hons) in Business Studies with Spanish from Coventry University, specializing in marketing.