Marcelo Abib

Marcelo Abib is an experienced business leader and entrepreneur, serving as CEO and Founder of IN | STORE SERVIÇOS LTDA. since April 2014, and previously as CEO of Work On Br until March 2024. Marcelo has held significant roles in various organizations, including Business Unit Superintendent at Allis - Field Marketing from May 2008 to December 2013, and Fund Raising Director for the Net Impact São Paulo Chapter from January 2008 to January 2010. Early career experience includes a Trader position at Banco Fibra, where responsibilities included trade, P&L, and risk management. Marcelo holds a Bachelor's degree in Business Administration from FGV and an MBA in Retail's Business: Strategy and Management from FIA, along with additional certifications in trade marketing and continuous improvement.