Gerrit B. is a communication professional with extensive experience in digital engagement and strategic communication within prominent organizations. Currently serving as the Director of Communication at the World Organisation for Animal Health since November 2020, Gerrit previously held significant roles at FAO and UNICEF from 2004 to 2019, including Chief of Digital, Office of Corporate Communication, and Senior Digital Advisor. Noteworthy achievements include leading communication efforts during a reputational crisis at UNICEF India, creating a new team for social and civic media to enhance digital brand awareness, and advocating for child-focused HIV/AIDS funding. Gerrit’s career also includes early roles in marketing and business development, with a strong educational background in communication science and American studies from Leipzig University.