WORTHI is an ethnographic marketing, communications and content company that connects brands to historically underestimated audiences.  

Ethnography is the study and systematic recording of the customs of individual peoples and cultures, and that's what WORTHI does -- we steep ourselves in the behaviors of various people around the world, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.

At WORTHI, we believe that:
- Representation Will Always Matter
- The Global Majority Is The Key To Longevity
- Inclusive Marketing Is Growth Marketing
- Specificity Is Power
- Intentionality Yields Universality
- Authenticity Is Nothing Without Consistency

The idea of the ‘general market’ is, frankly, dead as audiences in the U.S. and beyond become increasingly more multicultural, increasingly more LGBTQIA+, and increasingly more vigilant around brands meaningfully, authentically and consistently showing up for their specific wants and needs. 

WORTHI helps brands identify, attract, and activate these audiences -- converting them into business driving and vocal advocates.

Oh, and we're Black owned ✊🏾

Let's do some #WorthiWork

Advertising

Marketing

Social Impact

WORTHI

Myles Worthington

Michelle Reyes

Eddie Rizzo

Bree Jones

Trisha Nicolas

Tess Garcia

Eboni Munn

Lana Adams

Ravelle Worthington

The Marketing and Communications team at WORTHI is responsible for developing and executing strategies that connect brands with historically underestimated audiences. This team leverages ethnographic insights to craft culturally relevant content and campaigns, ensuring brands show up meaningfully and authentically. Their work involves audience strategy, public relations, and multicultural publicity, aiming to convert targeted audiences into engaged and vocal brand advocates.

Marketing and Communications

Leadership Team

Marketing and Communications

About

Team members

Other teams at WORTHI

Leadership Team