Cody Phillips

Cody Phillips is an experienced professional in OEM sales and marketing within the cycling industry. Currently serving as OEM Sales at WTB (Wilderness Trail Bikes) since September 2019, Cody previously held the position of Marketing/Technical OEM Sales Coordinator at TRP Cycling Components from May 2016 to September 2019, where responsibilities included managing long-term OEM customer accounts, driving social media strategies, and executing PPC campaigns. As a marketing assistant at TRP Cycling Components, Cody achieved significant growth in social media engagement and was involved in influencer management and market competition analysis. Cody has also worked as a brand ambassador for Ibis Cycles and Felt Bicycles, promoting brands across social media platforms, and began a career in the cycling industry as a sales assistant and mechanic at Steves Bike Shop. With a Bachelor of Business Administration in Marketing and a minor in Cycling Studies from Lees-McRae College, Cody combines technical knowledge with business acumen in the cycling sector.