Amanda Tolleson

Amanda Tolleson has served as the Chief Marketing Officer since August 2022. She is responsible for leading the company’s global marketing strategy across performance marketing, brand marketing and creative. Prior to WeightWatchers, Ms. Tolleson was Chief Customer Officer at Maisonette, a curated baby and kids marketplace, where she was responsible for customer growth, performance marketing, brand marketing and creative. Prior to Maisonette, she was Chief Customer Officer at Birchbox overseeing marketing, creative, product and technology. She also worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse. Ms. Tolleson was recognized on the Forbes CMO Next 2018 list as one of “50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future”. Ms. Tolleson holds an MBA from Harvard and a BA in Psychology from Stanford.