Alejandro Pinilla Hincapié

Marketing Delivery Leader at Xertica

Alejandro Pinilla Hincapié has worked in a variety of roles in the marketing and consulting industries. In 2022, they began working as a Marketing Delivery Leader for Xertica. In 2021, they became a Líder de equipo Colombia - Cono sur for Freeway Consulting, where they were responsible for forming consultants in soft and technical skills, implementing projects for the Colombia and Cono Sur regions, and evaluating new projects. From 2017 to 2021, they worked for Globant as a Salesforce Funcional Analyst, where they provided consultancy for the development of marketing solutions in email marketing and social media campaigns, as well as implementing integrated marketing platforms and developing marketing products. From 2016 to 2017, they worked for Avianca as an Analista de negocio digital, updating and administering digital content and writing articles. From 2014 to 2016, they were a Comunicador Organizacional for Organización Equitel S.A., where they created and updated internal bulletins. During this same period, they were also a Consultor / Social Media Manager for Imaginamos, where they provided digital strategy consultancy and managed social media posts. From 2012 to 2014, they were a Webmaster - Social Network Manager for Fondo Nacional de Garantías S.A., managing social media accounts and Twitter accounts for senior executives. Finally, from 2011 to 2012, they were a Coordinador de Comunicaciones y Analista de Alianzas Estratégicas for Rincón Aguilar Consultores, where they were responsible for strategic networking and creating consultancy tools.

Alejandro Pinilla Hincapié completed a degree in Comunicador social y periodista from Universidad de La Sabana in 2012, followed by a degree in Comunicador Corporativo from Politécnico Grancolombiano in 2013. In 2017, they obtained a degree in Especialista en Docencia Universitaria from Universidad Militar Nueva Granada. Alejandro also holds certifications from SCRUMstudy - Accreditation Body for Scrum and Agile, Salesforce, Google, and Adobe.

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