Eduardo Martín Reategui Kuroiwa

Media Manager at Xiaomi

Eduardo Martín Reategui Kuroiwa is a seasoned media professional with extensive experience in media planning and execution across various platforms. Currently serving as Media Manager at Xiaomi Technology since July 2022, Eduardo oversees media strategy for Peru and Colombia, while ensuring the effective implementation of online advertising campaigns. Previously, Eduardo held key roles including Senior Planning Media Coordinator at Cheil Peru, where management of media activities for Samsung's in-house agency was pivotal, and Media Executive at IPG Mediabrands, managing accounts for high-profile clients such as MasterCard and Johnson & Johnson. With foundational roles at leading media agencies and a strong educational background that includes a Master's degree in Digital Marketing and E-commerce, Eduardo combines practical expertise with strategic insight to drive impactful media initiatives.

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