Sofie Holmqvist Romero

Sofie Holmqvist Romero is an experienced HR professional currently serving as HR Manager for Sweden at XXL since August 2025. Previously, Sofie held the position of Chief Human Resources Officer at STRONGER from November 2021 to August 2025 and served as Global Human Resources Director at Hank Brady between May 2020 and November 2021. Prior experience includes roles at Reforce International from 2015 to May 2020 and various senior positions at Reforce New Ventures from January 2015 to March 2020. Sofie's early career included HR roles at Gärde Wesslau Advokatbyrå from 2007 to June 2015. Sofie Holmqvist Romero earned a Filosofie kandidatexamen (fil.kand.) in Political Science and Government from Stockholm University and Södertörn University between 2003 and 2007.