Soufian Mahlouly

Soufian Mahlouly is an experienced lecturer and entrepreneur, currently serving as a lecturer at HEC Paris since November 2022, where responsibilities include teaching digital topics and supporting master's students in workshops. As the founder and CEO of Furinkazan, a Swiss startup established in April 2014, Mahlouly focuses on developing the Astral World through video games and literature. Additionally, Mahlouly is a co-founder and board member of Swisscast SA and serves as a start-up expert at Y-Parc SA, providing coaching on entrepreneurship and gamification. Previous roles include innovation coach at IMD Business School, e-marketing manager at Starling Hotels & Resorts, and various positions in marketing and strategic planning at agencies and companies such as Agence Australie, Nestle, and Havas Worldwide. Mahlouly holds a degree from SAWI Polycom and HEC Lausanne.