Dan Richardson

Dan Richardson is the Head of Data, APAC at Yahoo!. Prior to this, they were the Head of Data, Australia & New Zealand at Yahoo and Verizon Media. Dan also served as the Chair of IAB Australia Data Council and Head of Data & Targeting at Yahoo7.

Richardson has over 7 years of experience in data and targeting. Dan has a strong understanding of the digital advertising ecosystem and is passionate about data-driven marketing. Dan is an expert in audience data, campaign data and analytics data, and is constantly striving to establish best practices and guidelines on the effective uses of data for businesses in Australia.

Dan Richardson completed a Bachelor of Media (Honours) degree in Media and Screen Production at Macquarie University. Dan then went on to complete a graduate program in Art Direction and Copywriting at AWARD School.

Dan Richardson reports to Paul Sigaloff, VP, Head of APAC. They are on a team with and John McNerney - Senior Director of Platforms, APAC.