Burce Gultekin

Burce Gultekin possesses extensive experience in digital marketing and customer acquisition, currently serving as the Head of Digital Marketing & Customer Acquisition at Yapı Kredi since August 2013. In this role, Burce has successfully managed the Digital Sales Growth Program, enhanced customer experience through seamless digital channels, and overseen the Smart Assistant product's user engagement improvements. Burce’s previous positions at Yapı Kredi include Digital Experience Associate Manager and Digital Experience Senior Specialist, where impactful marketing strategies greatly influenced the bank's digital transformation, leading to significant award recognition. Prior to Yapı Kredi, Burce worked at Finansbank in various digital and commercial marketing roles. Burce holds a degree from Middle East Technical University, obtained in 2011.