Marketing and Brand Management
About
The Marketing and Brand Management team at YETI is responsible for developing and executing marketing strategies that enhance the brand's visibility, strengthen its market position, and drive consumer engagement. This includes managing digital and social media campaigns, coordinating brand ambassadors, overseeing retail and wholesale marketing efforts, protecting brand integrity globally, and crafting compelling brand stories. Key team members also focus on optimizing ecommerce performance, managing events, and leveraging partnerships in the sports, food, beverage, and music industries to promote YETI's innovative outdoor lifestyle products.
Team members
Adam Foss
Brand Ambassador
Adam Gerrie
Event Marketing Specialist
Alexandra Martinez
Ecommerce Marketing Specialist...
Alvin Dedeaux
Brand Ambassador
Amy Thomas
Business Affairs Lead, Marketi...
Ashley Allen
Senior Digital Marketing Proje...
Austin McKenna
Senior Director, Brand Strateg...
Austin Wood
Sports Marketing Specialist
Bailey Lee
Affiliate Manager
Caitlin Allen
Senior Program Manager - Brand...
Callan McKee
Brand Representative
Catalina Condon
Senior Marketing Program Manag...
Channing Harrell
CRM & Email Marketing III
Dan Purnell
Sr. Brand Strategy Manager
Daryk Ganske
Social Media Campaign Strategi...
Debbie Oddi
Account Marketing
Erika Derylo
Manager, Brand Marketing
Jeff Beitz
Director, Brand Strategy
Jeff Simpson
Brand Ambassador
Jeni Z.
Director, Global Brand Protect...
John Aguiar
Senior Manager Retail Brand Ex...
Jon Copp
Senior Copywriter
Korey Weiss
Senior Marketing Operations & ...
Lauren Bowers
Director, Wholesale Marketing
Leighann Bakunas
Director | Food, Beverage, And...
Madison Hill
Senior Marketing Project Manag...
Marc Schwarz
New Brand In My Portofio Yeti ...
Marina Gibson
Brand Ambassador
Mark Seacat
Brand Ambassador
Matt Imhoff
Senior Ecommerce Marketing Spe...
Matt Weelborg
Brand Ambassador
Olgac Aycan
Brand Ambassador
Paulie Dery
Chief Marketing Officer
Rhett Petersen
Ecommerce Marketing Coordinato...
Sarah Young
Marketing Operations Specialis...
Steve Swindall
Sports Marketing Specialist
Tiffany Bullock
Director, Ecommerce Marketing ...
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