Karina Devetakova

Karina Devetakova is an accomplished professional in digital customer experience and international digital marketing, currently serving as the Head of Digital Customer Experience at Yettel.Bulgaria since November 2020. Prior to this role, Karina gained valuable experience as a Digital Customer Experience Specialist and Trainee at Yettel.Bulgaria, and as part of the International Digital Marketing team at Henkel, where significant contributions included the implementation of eCRM projects for Schwarzkopf.de and global optimization of the "Choicify" AR mobile platform. Additionally, Karina was the CFO and CEO of LIÙ, an import enterprise focused on sustainable products. Academic qualifications include a Bachelor of Business Administration in International Business and Languages from Rotterdam Business School and secondary education in German Language and Literature from Language High School "Geo Milev."