Ulf Michels

Ulf Michels has a diverse work experience in various companies. Ulf is currently working at YT Industries as the Director of Global Digital Sales. In this role, their responsibilities include overseeing global digital sales strategies and operations.

Prior to their current position, Ulf worked at adidas where they held several roles. Ulf started as the Director of Business Development for adidas TERREX, where they led the concept development and launch of the first adidas Terrex mono-category flagship store. Ulf also worked as the Senior Manager of Sales & Marketing Europe at Five Ten®, where they were responsible for managing sales and marketing activities in Europe.

Before joining Five Ten®, Ulf worked at Moving Adventures Medien GmbH as the Director of Community Marketing & Events. Ulf also served as the Project Manager for the European Outdoor Film Tour.

Ulf's early work experience includes a role as a Project Manager at 4-Seasons.TV Fernsehgesellschaft.

Overall, Ulf Michels has a strong background in sales, marketing, and business development, with a focus on the outdoor industry.

Ulf Michels holds a Master of Arts (M.A.) degree in Arts, Entertainment, and Media Management from Stuttgart Media University. Prior to their master's degree, they completed a Bachelor of Commerce (Dipl. Betriebswirt FH) in Business, Management, Marketing, and Related Support Services at Fontys Venlo University of Applied Sciences. Ulf Michels also obtained their Abitur from Theodor Heuss Gymnasium Ratingen. In terms of additional certifications, they have completed courses such as "Reclaiming the Streets for Livable Urban Spaces" and "Unraveling the Cycling City" from Coursera, as well as "Organization Design" from LinkedIn.