Joseph Sequenzia

CEO Founder at YUP PUP

Joseph Sequenzia has a diverse work history, with extensive experience in various industries. Joseph is the CEO and Founder of YUP PUP, a hemp-based CBD dog treat company. Prior to that, they founded and served as the Managing Partner and CEO of milk *an advertising agency, specializing in branding. Joseph also founded m2 milk*media, a company focused on owned and paid media strategies. Sequenzia was the Chief Marketing Officer for Caliva, a leading cannabis company, where they oversaw marketing and sales teams and played a key role in fundraising. Joseph has also founded YUP BARS, a natural protein bar company, and Local Legends Food Company, which combines handcrafted foods with local folklore. Before their entrepreneurial ventures, Sequenzia held executive positions at FCB Global, Cyrk, and Fusion5 Advertising. Joseph began their career at FX Networks as a Writer/Producer.

Joseph Sequenzia pursued their education by attending Parsons School of Design - The New School from 1983 to 1987, where they obtained a Bachelor's degree in Communication Design. Later, in 1989, they briefly attended NYU Stern School of Business. However, no specific degree or field of study is provided for their time at NYU.

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Timeline

  • CEO Founder

    February, 2021 - present