Emma Barry

Emma Barry is an experienced professional specializing in customer experience, design, and innovation. Currently serving as the Customer Experience & Design Manager at Z Energy NZ, Emma previously held roles including Senior Strategy and Innovation Consultant at Purple Shirt, where the focus was on identifying growth opportunities through customer evaluation, and Service Designer at the Museum of New Zealand Te Papa Tongarewa, responsible for enhancing the entry experience. Emma has a history with Z Energy NZ, where roles included Low Carbon Innovation Lead and Futures Portfolio Manager, emphasizing sustainable business practices. Prior experience includes CX Strategy Lead and Senior UX Innovation Lead at Volvo Cars, where Emma advanced customer understanding and innovative product development. Emma's career began at Swedbank as Lead Product Designer and Mobile App Product Owner, and earlier positions included UI/UX roles at Pikselin and Shift. Emma holds a Bachelor of Design with honors from Massey University and a Bachelor of Arts in Marketing and Media from Victoria University of Wellington.