Dorothy Xu

Head Of Branding at ZA

Dorothy Xu has a diverse work experience in various industries. Dorothy is currently serving as the Head of Branding at ZA, where they have been since October 2022. Prior to this, Dorothy worked as a Public Relations Consultant and later as the Head of Public Relations at ZA from December 2019 to April 2022. Dorothy also served as a Vice President at United Overseas Bank Limited (UOB) from September 2018 to December 2019. Earlier in their career, Dorothy worked at Weber Shandwick as a Senior Consultant from June 2014 to August 2018, and at Citigate Dewe Rogerson as a Consultant from July 2011 to June 2014. Dorothy started their professional journey as an Audit Associate at Deloitte from June 2010 to July 2011.

Dorothy Xu completed their Master of Business Administration (MBA) degree at The Hong Kong University of Science and Technology from 2019 to 2021. Prior to that, they obtained a Bachelor of Business Administration (Honours) degree in Marketing from City University of Hong Kong from 2007 to 2010. Additionally, in 2008, they participated in an Academic Exchange Programme at the Auckland University of Technology, where they studied Business Administration and Management.

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