Catrina You Jia

Catrina You Jia has extensive experience in digital marketing, currently serving as a Regional Digital Marketing Senior Executive (Display) at ZALORA Group since January 2015, where responsibilities include managing GDN campaigns for Hong Kong, Taiwan, and the Philippines, as well as overseeing Mobile App Installation campaigns that achieved a 100% scaling success. Previously held the position of Regional Account Manager (SEM) at ZALORA Group, focusing on SEM account performance across various countries and developing an automation tool for campaign management. Catrina began the career as a Junior Business Analyst at ZALORA Group and an intern at Hay Group. Academic qualifications include a Master of Science in Financial Engineering from Nanyang Technological University in 2014, and a Bachelor of Science with Honours in Applied Mathematics from the National University of Singapore, completed in 2013.