Marketing and Brand Strategy Team

The Marketing and Brand Strategy Team at Zaxby's Franchising is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and drive customer engagement. This includes overseeing advertising campaigns, managing digital marketing initiatives, executing promotional activities, and ensuring alignment across all marketing channels. The team also focuses on consumer insights and franchise relations to strengthen brand loyalty and optimize the menu, all aimed at growing Zaxby's presence in the fast casual dining market.