Paulette Chafe

Paulette Chafe is a seasoned professional with extensive experience in consumer insights, audience strategy, and digital marketing. Currently serving as the Head of Consumer Insights & Research at Zendesk since March 2021, Paulette leads a team focused on crafting compelling narratives and identifying emerging macro themes through quantitative and qualitative research. Previously, as Executive Director at Hearts & Science, Paulette pioneered a data-driven audience strategy practice. Other notable roles include Global Director of Experience & Digital Marketing Strategy at IBM Interactive Experience, Marketing & Digital Innovation Strategy Consultant at Idea Clique, and SVP Strategy, Insight & Innovation at Moxie/Publicis Groupe. Paulette's early career includes significant contributions at Grey Worldwide and JWT Technology, where innovative research methods were introduced. Paulette holds an MBA in Marketing and a BA in Political Science with a Business Minor from Memorial University in Newfoundland and Labrador.