Ashley Talley's work experience includes:
- Director, Performance Marketing at Zenni Optical since 2022.
- Growth Marketing (freelance) and Director of Growth Marketing at Bite from 2021 to 2022. In their role as Director of Growth Marketing, they were responsible for budget and performance of various marketing channels, including Paid Media, Influencer, Affiliate, Email/SMS, Brand Campaigns, OOH, and Podcasts. Ashley also contributed to the launch of new sales channels.
- Senior Director, Media Strategy and Senior Director, Social Media at Wpromote from 2015 to 2021. In their role as Senior Director, Media Strategy, they translated business objectives into integrated marketing strategy and campaign plans across various marketing channels. Ashley also managed paid media budgets and optimization. As Director of Social Media, they drove growth and innovation for key agency accounts and provided executive-level strategic support for clients.
- Social eCommerce Specialist at Vans a Division of VF Outdoor from 2013 to 2015. Ashley worked on paid social promotions and integrated social activity into the e-commerce platform.
- Operations Manager at Palace Entertainment from 2012 to 2013. Ashley'sresponsibilities included managing inventory and preparing revenue reports.
- Marketing and Events role in the Athletic Department at California State University, Long Beach in 2012.
Ashley Talley holds a Bachelor of Science (B.S.) degree in Business Administration with a focus on Marketing from California State University-Long Beach. In terms of additional certifications, they received the following:
- Edge Academy: Data-Driven Planning from The Trade Desk in September 2020.
- Edge Academy Certified: Marketing Foundations from The Trade Desk in August 2020.
- Google Ads Display Certification from Google in 2019.
- Google Ads Search Certification from Google in 2019.
- Google Analytics Certification from Google in 2018.
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