Director, Events & Experiential Marketing

Description

Zenoti is seeking a self-directed and experienced Director, Events & Experiential Marketing to plan and manage the execution of some of our most strategic events. The candidate is an integral part of the Marketing team who will partner across the organization with internal teams such as sales, product marketing, business development, field marketing, digital marketing, as well as external agencies to deliver bar raising events for our prospects.

You will utilize exceptional project management skills to manage pre-event communication and post-event follow-up to optimize lead generation opportunities. This highly motivated and extremely organized candidate must have experience planning complex in-person, hybrid, and virtual events, managing projects happening concurrently, exceptional written and verbal communication skills, and experience working with multiple global stakeholders. Experience in the beauty and wellness industry is a strong plus.

This person needs to work effectively within a small team and think strategically, while also rolling up their sleeves and getting stuff done. They’ll obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.

Key job responsibilities and qualifications

• Deliver breakthrough brand events that maximize earned media for Zenoti by translating campaign creative and storytelling into real-life experiences. Masterfully balance communication of Brand, Product and Culture / Media relevant messages that affirm Brand to target consumers, prospects and talent.
• 8+ years of professional non-internship marketing experience building, executing, and scaling multiple, complex, multi-faceted events and trade shows, ideally within technology and beauty & wellness.

• Experience using data and metrics to drive improvements
• Collaborate with your field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Strong event management, project management, budget management, and reporting experience including using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Manage all aspects of these events, including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, attendee flows, engagement and give-aways, and the many engaging event experiences, including on-site Plan pre, during, and post-event social, digital, and online communication, engagement, and measurement and co-located mini-events, meeting opportunities, and extensions.
• The ability to frequently travel nationally and internationally, including weekends (some holidays) and stays up to a week, to attend highly strategic events, scout locations, or spot-check vendor execution.

• Track follow-up, collaborating with the sales teams to measure results with goals and evaluate future participation, areas of improvement, and alternatives. Hold Sales accountable for following up.

• Demonstrated experience in working with product and lead generation teams, using events as activity to support awareness, relationship building and/or lead generation and reporting ROI.
• A history of managing calendars for events with multiple running simultaneously.

General Qualifications

• This role travels up to 20-30% of its time, including internationally.
• Motivated self-starter with a bias for action and who thrives on working in complex and challenging environments of a rapidly evolving business.
• Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams in different geographies and business units.
• Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
• Strong project management skills, analytical ability, both creative and strategic thinking.
• Effective written and verbal communication.
• Experience managing vendor teams, and supervising staff and crew.
• Excellent budget management skills.
• Experience using Salesforce or marketing automation platforms.
• Experience in-house at a large, high-visibility technology company.