Bassam Abdel-Rahman

Bassam Abdel-Rahman has been working in the marketing industry since 2005. Bassam began their career as an Account Executive for PlayStation Europe at TBWA\\London, then moved up to Account Manager for the same company. In 2007, they became a Brand Leader for Apple at TBWA\\Media Arts Lab. In 2010, they moved to TBWA\\London Group as an Account Director for British Airways. In 2011, they joined BEING London as a Programme Director for British Airways. In 2012, they joined BBH Asia Pacific as a Business Director, leading the team developing integrated campaigns for Nike (SEA), Google (APAC), Bata (Global), Zalora (SEA) and driving business development for Blacksheep Live. In 2013, they became Business Development Director for Blacksheep Live. In 2015, they took a Sabbatical Leave to travel. In 2016, they joined 72andSunny as Managing Director for SEA & China, partnering with Heads of Marketing, CMOs and Founders of SEA's unicorns and consumers brands. In 2019, they joined RevoU as a Lecturer, teaching the basics of Branding and Storytelling. Bassam also joined Zenyum as Senior Vice President Marketing and Advisor, playing consigliere to the VP of Marketing and CEO to help keep their brand growing.

Bassam Abdel-Rahman graduated from Royal Holloway, University of London in 2005 with a BSc in Management and Marketing. Prior to that, they attended the International School of Turin from 1989 to 2002 and earned an International Baccalaureate.