Dawn Tay

Dawn Tay has worked in a range of roles since 2008. Dawn began their career as an Operations Executive at Sheer Romance, where they worked until 2013. Dawn then moved on to become a Marketing Executive at Dusol Beauty Salon. In 2015, they joined Smartidea Pte Ltd as a Digital Marketing Specialist, providing an alternative gaming solution for Mobile Gamers on desktop through PC. Game emulator. Her duties included Google Ads Search Pay-Per-Click (PPC) & Display advertising, Microsoft Search PPC advertising, Google Display & Video 360 advertising, Google Universal APP Campaign & Facebook APP Install Ads, market research & keyword research analysis, data analysis on Google Analytics & ads management via Google Ads Editor, and programmatic media buying on Demand Side Platforms(DSPs) & Ad Networks. In 2021, they became a Senior Digital Marketing at Activa Media Pte Ltd, and currently serves as a Senior Performance Marketing Executive (Regional) at Zenyum.

Dawn Tay obtained a Bachelor's Degree (Hons) in Business Administration and Management, General from the University of London between 2009 and 2012. Dawn also obtained a Diploma in Marketing from Temasek Polytechnic between 2005 and 2008. In addition, they have obtained various certifications from institutions such as Wiley, ICDL Asia, G-Tec Computer Education, SIRS Singapore Institute of Retail Studies, LinkedIn, Google Ads, Facebook, and Semrush. These certifications include a Wiley Certified Data Analyst (2021), Advance Spreadsheet (2014), Adobe Photoshop (2013), Provide Gems Service (2008), LinkedIn Marketing Solutions Fundamentals (2021), Google Ads (2022), Facebook Certified Digital Marketing Associate (2021), Advertising Toolkit Exam (2021), Competitive Analysis and Keyword Research Test (2021), and Keyword Research Exam (2021).