In 2017, Ibraheem Nadeem was on the hunt for the perfect gift for his now-wife, Zuni, and through this, he ended up creating an entire jewelry line and founded his company - ZUDO. Their culturally inspired jewelry collection is designed with meaning and thrives on creating a highly personal experience for each customer. Their pieces highlight your identity and promote self-worth. Conscious jewelry for the conscious hearted.  

The quality of their jewelry is timeless - you can shower, swim or sleep with them on every day and they won’t tarnish! Their style minimal, and ZUDO's customer service is “unparalleled” (Ahmad Al-Sayeed).

Ibraheem and Zuni take their brand one step further. Purchasing from ZUDO means that you are an agent of change. ZUDO's mission is to break the silence on topics that are considered taboo in most cultures. They primarily focus on promoting mental health and supporting victims of sexual violence. In every package, they include information that provides you with tools on how to play your part in making a difference. Simply encouraging customers to have a conversation about these important issues is a powerful first step on the journey of raising awareness.

Not only do they have a stunning jewelry collection,but ZUDO also makes a difference. They have partnered up with 2 charitable organizations: Heart Women & Girls; and MannMukti in order to raise funding and provide support to those who need it.

Together, we can create a warm, welcoming and safe community - free from judgement and suffering. A community that strives to include the marginalized, creates a sense of belongingness, and encourages positivity. A community where you can express your true self and celebrate your diverse identities, unapologetically. You are part of the solution, and as a community, we stand stronger united.

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