Meet the Five Companies Behind Thailand’s E-Commerce Boom
Over the last several years, high internet penetration rate (75% of the country’s 70 million citizens in 2020, up from 20% in 2018), the introduction of 5G, and a growing middle class have led to an e-commerce boom in the country. Thailand’s e-commerce industry grew 35% in 2019, from $5.2 billion to $7.1 billion in 2020, and now takes the second place globally in e-commerce adoption.