Executive Moves You Should Know About This Week (March 5, 2025)

Dropbox

Cloud storage giant Dropbox gets a new CTO. Ali Dasdan joins the global, leading file-sharing and collaboration platform from ZoomInfo. Under Dasdan’s 2+ year guidance, he led the business intelligence/contact information company as CTO, growing the engineering team and managing data and security. Before his role at ZoomInfo, Dasdan had a 3+ year stint at Atlassian, the Australian-based software development company geared towards project management. He led engineering for work management products such as Confluence, Trello, and Jira Work Management. As of March 2025, the estimated $7.71 billion market cap company will utilize Dasdan’s experience to scale products like Dropbox Dash and spearhead company-wide technical strategy.

1Password

With the recent acquisition of Trelica, the shadow IT detection startup, 1Password, a leader in identity security, appoints Greg Henry as the new CFO. As the password manager company builds out its Extended Access Management platform (XAM) that seeks to secure every sign-in to any app from any location, Henry’s 30-year career in cybersecurity and cloud computing is a huge asset. Henry joins from being the CFO at Couchbase, the NoSQL data platform. He comes aboard during a pivotal time as the company boasts its exclusive cybersecurity partnership with Oracle Red Bull Racing, the first company Red Bull has partnered with in the IT-forward space.

Semrush

Semrush, a leading provider of online visibility management, revealed its 2024 10-K report. Revenue is booming! The SEO and digital marketing all-in-one tool suite platform disclosed revenue earnings of $376.8 million, up 22% from the previous year, and $7.4 million in net income, previously $0.95 million. As analysts rave about the investment potential with Semrush, VELA Investment Management LLC acquires 28,263 shares, increasing its holdings by 63.3%, and the company changes its leadership team. Board director William Wagner will be the new CEO, effective March 10, and current CEO Oleg Shchegolev will move to the CTO role.

Kroger

Kroger faces a firestorm of bad press as its CEO steps down due to misconduct and a violation of Kroger's ethical standards, just as the company pulls out on the $25 billion Albertsons merger. In response, Albertsons is suing Kroger for $600 million plus fees in damages as the supermarket chain accuses its rival of not exercising its best efforts to make the merger happen. CEO Rodney McMullen began his career as a part-time stock clerk in 1978 and worked his way through the ranks, but ended his almost 50-year career on an unfortunate note. Member of the board Ronald Sargent will hold down the CEO position temporarily as Susan Morris is announced as McMullen's successor, effective May 1.

IRS

In the wake of mass layoffs across government agencies such as the U.S. Department of Homeland Security, the Health and Human Services (HHS), the Department of Defense (DOD), and the Department of Veterans Affairs (VA), 7,000 IRS employees losing their jobs doesn't come as a surprise. The acting IRS Commissioner, Doug O’Donnell, steps down amid the chaos burdened by budget cuts and will officially retire this Friday. Doug began working at the IRS in 1986 as a revenue agent in Washington and advanced throughout his 38-year career. In the thick of tax filing season, COO Melanie Krause, a supporter of "special government employee" Elon Musk and his Department of Government Efficiency plans, will succeed Doug.

Starbucks

Starbucks’ turnaround plans loom further as Q1 earnings reported a 22% decline in operating income, the profit after expenses. The beloved coffeehouse chain revealed a 4% year-over-year decline in store sales as nearly 20-year CFO Rachel Ruggeri departs without cause. Ex-Nordstrom CFO Cathy Smith will assume the position. Following a long list of leadership swaps in the past couple of months, the brand fights to re-establish its competitive edge.

Lucid Motors

Founded in 2007, the electric vehicle and Formula E battery supplier Lucid Motors recently launched its second car, the gravity SUV. The luxury EV manufacturer sets its sights on building a platform to launch three new models in 2026. Longtime CEO Peter Rawlinson steps down amid an uptick in performance as the stock price suddenly soared by 9% and a strong Q4 revenue earnings report of $234.5 million was released. Rawlinson will now serve as a strategic technical advisor to the Chairman of the Board. COO Marc Winterhoff will serve as interim CEO until a permanent replacement is appointed.

Avanade

The management consulting platform for all things Microsoft is undergoing some serious restructuring. Avanade hires 25-year Accenture vet Danielle Brady as the new COO and moves positions internally. Previous CMO Ruth Rowan is the new Chief Growth Officer. Ashley Gatehouse will re-assume her CMO role after serving as CMO at Quantiq, the digital healthcare solution acquired by Avanade in 2021. Nisha Verma, previously APAC’s HR lead, is promoted to Chief People Officer among other shifts. As the company begins a new wave of catering to mid-market companies with revenues of $500 million to $5 billion, it seeks to even the playing field by offering AI adoption solutions to the budget-constrained.

Green Dot

Following the recent partnership with Marqueta, the card issuing platform, Green Dot hires Kim Olson as the new Chief Risk Officer. Olson will oversee risk and compliance management as the fin-tech/bank holding company looks to secure sustained growth. Olson joins from Discover Financial Services, where she was the Head of Remediation. This move comes just as Green Dot’s 10-K report reveals a major win in total operating revenue of a 14.8% increase.

SolarEdge

SolarEdge, the smart energy tech company, designates Asaf Alperovitz as the new CFO. Alperovitz has held CEO and CFO positions at NASDAQ and NYSE. Most recently, he served as CFO of Delta Galil, the Israeli textile firm that includes licensed brands like Tommy Hilfiger, Columbia, and Converse.

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