Accelerant Research is a full-service marketing research and consulting firm headquartered in Charlotte, NC, which specializes in customer loyalty, product development, customer satisfaction measurement, modeling, tracking, qualitative research, and brand analytics.

Contact 704-206-8500.

Our strength in research capabilities rests on our thought leadership, practice skills, and experience in…

Customer Satisfaction and Loyalty 
• Loyalty driver identification and tracking
• Purchase cycle (and other customer acquisition-related studies)
• Account opening and fulfillment
• Relationship deepening
• Customer attrition and win-back strategy
• M&A transition strategy

Product Development
• Concept screening and normative benchmarking
• Concept testing with volumetric projection capability
• Pricing strategy
• In-market testing

Online Qualitative Research
• Via propriatary BlogNog Research platform (http://www.blognogresearch.com)

Advertising / Communication
• Consideration driver identification
• Brand equity assessment and positioning
• Naming and positioning
• Copy testing

Strategic and custom research
• Market structure and segmentation studies

Other capabilities include:
• Management consulting services – syntheses 
• Conjoint / choice modeling
• In-person interviewing 
• Hispanic and other multi-cultural research
• Other focused segments (e.g. low-income, military, mass affluent)

Research

Accelerant Research

Accelerant Research

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