Guillaume Castéran

Guillaume Castéran has a diverse work experience spanning various industries and roles. Guillaume started their career at Michelin as a Corporate Affairs Executive, where they advised on political and economic impacts on the business and represented the company at events. Guillaume then moved on to American Express, where they held positions as a Project Manager in Digital Marketing and Digital Transformation and Marketing. In these roles, they managed multi-media digital marketing campaigns and oversaw the development of the digital marketing department. Most recently, Guillaume worked at Omnicell Medication Adherence Solutions as a Senior Lead Generation Expert, where they were responsible for CRM management, marketing automation, email marketing, and data analysis. Currently, they hold the position of Lead Generation Manager at AceUp.

Guillaume Castéran has a Master's degree in Marketing from ESCP Business School, which they obtained from 2017 to 2018. Prior to that, they earned a Master's degree in International Administration from Paris-Pantheon-Assas University from 2011 to 2013. Guillaume'sundergraduate education was at Université Paris-Est Créteil (UPEC), where they completed a Bachelor's degree in International Administration from 2008 to 2011. In addition, they have obtained a Lean Data Certification from LeanData, but the specific date is unknown.