Becca Mayers

Becca Mayers has a diverse work history in product marketing and has held several senior positions throughout their career. Becca is currently working as a Senior Director of Product Marketing at Actian since 2023. Prior to that, they were a Community Member at Product Marketing Alliance starting in 2021. From 2021 to 2023, they worked as the Vice President of Product Marketing at Alida, where they launched various experience management solutions and implemented new processes and templates. Before that, from 2019 to 2021, Becca was the Product Marketing Director at Genesys, where they developed content, thought leadership, and training for AI products. Becca also drove GTM strategy and positioning for Adobe, Microsoft, and Zoom.

Becca's previous experiences include working as a Senior Product Marketing Manager at Valassis Digital from 2017 to 2018, where they drove marketing strategy and conducted competitive analysis. Becca also worked at Oracle as a Senior Principal Product Marketing Director for Oracle Modern Best Practice from 2015 to 2017 and as a Senior Principal Marketing Director for Customer Experience (CX) Applications Product Marketing from 2013 to 2015. At Oracle, Becca led product marketing teams, exceeded content engagement benchmarks, and developed industry-specific content and tools.

Prior to Oracle, Becca worked at Red Hat as a Vertical Programs Marketing Manager from 2011 to 2013, where they led industry marketing and sales support efforts. Becca'scareer began at SAS Institute, where they worked for over a decade as a Worldwide Product and Industry Marketing Manager. During their time at SAS Institute, Becca developed various marketing plans, managed multiple product launches, and created sales presentations and competitive analysis.

Becca Mayers has a Bachelor of Arts (BA) degree in Speech Communications from the University of North Carolina at Chapel Hill. Becca also has experience in various fields of study at The Hebrew University of Jerusalem, including Political Science, Law, Theology, Music, and Language. Recently, they obtained multiple certifications from the Product Marketing Alliance, including Metrics Certified | Masters, Narrative Design Certified | Masters, Customer Research Certified Masters, Marketing Certified Masters, Consumer Psychology Certified | Masters, Metrics Certified | Masters in Product Marketing Metrics Certification, and Storytelling Certified | Masters. Additionally, they hold a certification in Pragmatic Marketing from the Pragmatic Marketing/Institute.