Chris Briggs

Chris Briggs is an experienced professional in private brand and sourcing management, currently serving as the Head of EMEA Private Brands at ADI Global Distribution since April 2021, where responsibilities include developing and executing effective private brand strategies across the EMEA region. Previous roles include Own Brand Manager at Wex Photo Video and Head of Sourcing and Supply RS Pro at RS Components, where Chris managed a team across multiple geographies and oversaw the sourcing of 18,000 products from over 100 suppliers. Additionally, Chris held several purchasing and management positions at Amazon.co.uk Limited, Westgate Department Stores, Argos, and Reebok, indicating a strong background in product sourcing, team leadership, and strategic planning in various retail sectors.