Jeffrey Sommer

Jeffrey Sommer has a diverse work experience spanning over two decades. Jeffrey started their career at Tyco Electronics/Madison Cable, where they served as a Senior Marketing Communications Coordinator and later as a Marketing Communication Manager. During this time, they oversaw global marketing, communication, and public relations programs.

Following their tenure at Tyco Electronics/Madison Cable, Sommer transitioned to Shippensburg University of Pennsylvania as the Director of Marketing & Administrative Services for the H. Ric Luhrs Performing Arts Center. In this role, they strategized and implemented marketing and public relations plans while serving as the chief spokesperson for the Center.

Sommer subsequently joined The Hershey Company, where they held several positions. As the Sales & Marketing Manager for Global Hershey Experience, they oversaw web, social media, traditional communications, and retail experiences. Later, as the Digital Marketing Manager for The Hershey Experience, they focused on digital communications and retail experiences across Hershey's Chocolate World attractions and World Travel Retail business.

In 2017, Sommer transitioned to the role of North American Integrated Marketing Communications Operations Manager in Hershey's Marketing Excellence team. Jeffrey managed and advised on TV/social media/digital creative and production while maintaining advertising agency relationships.

Prior to joining AHF Products as a Senior Marketing Manager and eventually becoming the Director of Integrated Marketing & Digital Engagement, Sommer worked at Hershey Entertainment & Resorts Company as the Manager of Digital Marketing Automation. In this role, they led the adoption of leading-edge marketing platforms and drove ROI and productivity through customer journey orchestration and database segmentation.

Overall, Sommer's work experience showcases their expertise in integrated marketing, digital engagement, customer journey orchestration, personalization, advertising, ecommerce, and marketing operations.

Jeffrey Sommer has completed Agile Project Management Training at Accenture in 2019. Prior to that, they obtained a Certification in Digital Communication and Media/Multimedia from Circus Street. Furthermore, they hold a Master of Science degree in Communication Studies and a Bachelor of Arts degree in Communication/Journalism from Shippensburg University of Pennsylvania.