Roy Sterken

Roy Sterken has a diverse work experience spanning various roles in web analytics, conversion rate optimization (CRO), and product management. Roy started their career at XOMY Limited as a Retail Operations Manager, ensuring smooth online shopping experiences for customers. Roy then worked at Gladior as an Internet Marketeer and Graduate Intern, focusing on web analytics and the use of Google Analytics. Later, at Sensson, they served as a Business Analyst, providing hosting solutions and business support. After that, they joined Indenty as a Product Manager, responsible for increasing the profitability of existing products. At Randstad Groep Nederland, they worked as a Web Analyst and played a crucial role in the global roll-out of Google Analytics 360. Currently, they are associated with Ahold Delhaize as a CRO Lead and Web Analyst, optimizing website performance and driving data-driven decision-making. Additionally, Roy Sterken has also worked as a part-time Freelance Web Analytics and CRO consultant, assisting companies in improving their conversion optimization process.

Roy Sterken attended Saxion University of Applied Sciences from 2006 to 2011, where they obtained a degree in Business Informatics. Their coursework focused on Business Analyzing, Data Analyzing, Information Engineering, Programming, and Database Engineering. In addition, Roy has obtained multiple certifications from Google, including Google AdWords Certification in November 2014, Google Analytics Certification in May 2014, and Google Advertising Fundamentals in November 2013.