Liz Weida

Liz Weida has a diverse work experience spanning multiple companies and roles. Liz has held positions such as Vice President Product Marketing at Alvaria, Inc., Americas Product Marketing Director at Align Technology, and Senior Director and Head of Growth Marketing at Shelf. Liz also has extensive experience at Genesys, where they served as Offer and WEM Platform Marketing Director, Director of Campaign Strategy and Online Events, and Director of Genesys Cloud Product Marketing. Prior to their time at Genesys, Liz worked as a Senior Product Marketing Manager and Solutions Engineer at Genesys | Interactive Intelligence. Liz has also worked at OrgSpan, Inc., Groupon, Hearst Digital Media, LocalEdge, and Greater Raleigh CVB. Overall, Liz has a strong background in marketing, sales, and product strategy.

Liz Weida pursued a field of study in Fashion Merchandising at East Carolina University. In addition to their education, they have obtained certifications such as Genesys Design Thinking Explorer from Genesys in 2021, StoryBrand Certification from StoryBrand in 2017, and Pragmatic Marketing Certified—Level Three (PMC-III) in 2016.