Fardad Sabzevari

Fardad Sabzevari is an accomplished marketing and brand partnerships expert with extensive experience across various industries. Currently serving as the Director of Brand Partnerships at the American Red Cross, Fardad is instrumental in developing programs aimed at recruiting new donors, particularly within Gen-Z and X demographics, achieving an unprecedented new donor rate of over 82%. Previously, Fardad held the position of Director of Marketing & Brand Partnerships at New York Sunshine, contributing to the launch and growth of multiple fashion labels and a fabrication studio. Other roles include culture and insights management for North America at IMA-HOME, senior brand activation management at Reebok, and digital strategy leadership at Surface Magazine. Fardad also has experience in social media coordination at HYPEBEAST and business development at Forward3D and Blue Fountain Media. Educational qualifications include a Bachelor's Degree in Digital Media from Baruch College and studies at Rider University.