Erin Hannaford

Vice President, Demand Generation at Appfire

Erin Hannaford has a diverse work experience spanning various marketing roles. Erin began their career as a Marketing Analyst at TMP Worldwide in 2003. Erin then worked as a Manager in Marketing Programs at Cox Enterprises before transitioning to Silverpop, where they held roles as an Online Marketing Manager and Customer Marketing Manager. In 2013, they became a Senior Marketing Manager at Ariba, and the following year, they joined SAP as a Global Director of Customer Adoption Marketing. Erin later joined ClickDimensions as a Senior Director of Customer Marketing and eventually became their Vice President of Marketing. Most recently, they worked at OpenComp as the Vice President of Marketing before joining Appfire as their Vice President of Demand Generation in 2023. Throughout their career, Erin has demonstrated expertise in demand generation, branding, product marketing, and customer lifecycle marketing.

Erin Hannaford holds a Bachelor of Science (B.S.) degree in Consumer Affairs and Marketing from The Ohio State University.

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