Kimberley McCaig is an experienced marketing professional with a strong background in brand management within the beverage industry. Currently serving as the Senior Manager of Product, Brand & Growth Marketing at Arterra Wines Canada since February 2022, Kimberley previously held the role of Brand Manager for Imports at Trajectory Beverage Partners, where responsibilities included developing long-term branding strategies for an international portfolio of wines. Kimberley began the career at Canadian Tire Corporation, progressing through various marketing roles and contributing to major campaigns and loyalty programs. Educationally, Kimberley holds a Bachelor of Business Administration in Marketing from Wilfrid Laurier University, completed in 2015.
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