Marketing and Public Affairs

The Marketing and Public Affairs team at Asahi Europe & International oversees the promotion and brand strategy for our extensive portfolio of renowned beer brands, including Asahi Super Dry and Peroni Nastro Azzurro. They manage strategic planning, consumer insights, and innovations to elevate market presence while ensuring responsible drinking initiatives are communicated effectively. Additionally, this team handles public relations, societal impact strategies, and partnerships to foster a positive corporate image and societal responsibility.