Idoia Bilbao

Idoia Bilbao has a diverse work experience in marketing and operations roles. Idoia is currently working as the Head of Marketing Automation at Ascential, a global media and data company. Prior to this, they worked as the Global Marketing Operations Manager at Vonage and CPA Global, where they implemented and managed marketing automation systems and collaborated with various teams to optimize lead management processes. Idoia also has experience in CRM and decision-making roles at The AA and Reed Business Information, where they focused on customer management programs and marketing operations. Earlier in their career, Idoia worked in database marketing and sales and marketing administration roles at companies such as Haymarket Media Group, IPC Media, ORC International, and Rubi UK Ltd. Idoia started their career as a Research Executive at several market research companies.

Idoia Bilbao obtained a Bachelor's degree in Dietetica y Alimentacion Humana from Universidad del Pais Vasco in 1990-1993. Idoia then completed a BSc (Honours) degree from The Open University in 1997-2000. Recently, they pursued an MA (Humanities) in Classical and Ancient Studies from The Open University, which they completed in 2020-2023. Additionally, they have obtained certifications in Change Management Foundations, Effectively Leading Digital Transformation, Social Media Marketing Foundations, Strategic Thinking, 2017 Eloqua B2B Luminary, 2017 Eloqua B2B Master, and DAT201X: Querying with Transact-SQL from various institutions.