Diane Hurley

Associate Director of Community and Conference at ASTC Science World

Diane Hurley has a diverse and extensive work experience spanning several industries. Diane currently serves as the Associate Director of Community and Conference at the Association of Science and Technology Centers.

Prior to their current role, from 2007 to 2022, Diane operated their own marketing consulting firm, The Diane Hurley Group. During this time, they provided a wide range of marketing services to clients, including marketing strategy, project management, product launch strategies, multi-channel marketing, copywriting, social media, event planning, and marketing communications.

From 2016 to 2018, Diane worked as the Associate Director of Member Engagement & Retention at AAAS, a scientific membership organization and publisher of Science. In this role, they managed a team responsible for member engagement and retention strategies, overseeing various marketing initiatives such as email, direct mail, social media, advertising, events, and partner management.

In 2015, Diane served as the Director of Marketing at Earth Networks, where they defined marketing and analytics requirements for products and managed partner relationships.

From 1998 to 2006, Diane held the position of Director of Marketing at AOL. Here, they led cross-departmental teams and implemented a comprehensive marketing strategy for the re-launch of AOL Search. Diane also conducted qualitative and quantitative research initiatives.

Before their time at AOL, Diane worked as the Marketing Manager of washingtonpost.com at The Washington Post from 1995 to 1998. In this role, they led the strategy and implementation of events and sponsorships.

Diane's earliest experience in their career was as a Senior Manager at Cellular One from 1989 to 1995.

Throughout their career, Diane has exemplified their expertise in marketing, strategy, project management, research, and team leadership. Their versatile experience makes their a valuable asset in various industries and organizations.

Diane Hurley has a BA in Theater from the University of Massachusetts Amherst. Diane also attended Littleton High School, but no degree or field of study is provided for this experience. Additionally, Diane has obtained a certification as a Real Estate Agent from Wydler Brothers of Compass in 2019. There is also mention of their involvement with the Shakespeare Theater Company, although no specific degree or field of study is mentioned for this experience.

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Timeline

  • Associate Director of Community and Conference

    March, 2022 - present