JK

Jarrod Kelly

Group Digital Product Lead - Afl, Aflw, AFL Clubs (x18), Fantasy, Tipping FTP Platforms at Australian Football League

Jarrod Kelly has extensive work experience in digital product management and marketing. Jarrod currently holds the position of Head of Digital Product & Insights at AFL - Australian Football League. Prior to this, they worked as a Group Product Manager at the same company. Before joining AFL, Jarrod was a Digital Product Manager at Qantas, where they focused on Look to Book / Customer Experience & Self Service. Jarrod also worked as a Product Manager (SaaS) at PageUp and as a Manager - Wagering Products at Tabcorp. In addition, Jarrod has significant experience in the betting industry, having held the roles of Lead Product Manager, Product Manager, Business Analyst / Product Owner, and Operations Executive at Sportsbet. Jarrod started their career in marketing at Symbion Health and Tattersalls before becoming a Marketing Coordinator at Experian Hitwise.

Jarrod Kelly has a Bachelor's degree in Marketing/Marketing Management from Latrobe University Bendigo. In addition, they have obtained certifications in Agile Product Owner from Elabor8 in March 2016, and Essentials of Product Management from Brainmates Pty Limited in March 2015.

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Timeline

  • Group Digital Product Lead - Afl, Aflw, AFL Clubs (x18), Fantasy, Tipping FTP Platforms

    September 1, 2023 - present

  • Head Of Digital Product & Insights

    August, 2021

  • Group Product Manager

    January, 2021

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