Anna Crabtree

Anna Crabtree has a diverse work experience in the field of service design and user experience. Anna is currently working as the Director of Service Design at Aviso Wealth, where they lead a team of service designers and manages key journeys for employee, investor, and advisor experiences. Prior to this, they worked as a Senior Manager of Service Design at the same company, where they were responsible for managing the Service Design function and supporting various lines of businesses.

Before joining Aviso Wealth, Anna worked as a Senior Design Strategist at Digitalist Group & Network, where they built the Insights function for the North American offices and supported the growth of the Service Design team. Anna has also worked as a Digital Experience Specialist at Credential, where they supported the strategy, delivery, and optimization of various digital platforms.

In the past, Anna has also worked at FCV Interactive as a Service Design Lead and a Research Lead, where they worked on strategic research, service design, and business transformation initiatives. Anna has also served as a User Experience Consultant for various public sector clients. Anna's earlier work experience includes roles as a Project Manager at Simon Fraser University, a Researcher at Microsoft, a Teaching Assistant and Design Researcher at Simon Fraser University, a Research Developer at the University of Victoria, and a Website Developer and Instructional Designer at Ontario Power Generation. Throughout their career, Anna has achieved notable accomplishments in improving user experiences, winning awards, and contributing to the growth and development of the organizations they have worked for.

Anna Crabtree holds a Master of Science degree in Interactive Arts and Technology from Simon Fraser University, which they obtained from 2010 to 2013. Prior to that, they completed a Bachelor of Science degree in Computer Science & Visual Arts at the University of Victoria from 2006 to 2010. Additionally, Anna has obtained a UX Certificate from Nielsen Norman Group in 2021.