Norlida Azmi

Norlida Azmi was appointed Group Chief People Officer on 1 January 2021 after joining Axiata as Deputy Group Chief Human Resources Officer in October 2020.

Her first stint in Malaysia after spending 18 years overseas was with UEM Group in 2014 as the Group Chief Human Capital Officer with the primary role of driving the transformation agenda for human capital across UEM subsidiaries. She was also a Board Member of Cement Industries Malaysia Berhad (CIMA), a cement manufacturing business. She then joined HSBC Malaysia in 2018 as the Country Head of HR overseeing a staff strength of 4,500 driving talent management, digital acumen upskilling, total well-being and diversity agenda before moving on to PNB as its Chief People and Culture Officer.

During her time outside Malaysia, since the year 2000, she held diverse roles in the banking industry including:

Chief Operating Officer - Business Development & Strategy, Wholesale Banking of Abu Dhabi Islamic Bank in Abu Dhabi, and subsequently Global Head of Talent Management

Group CHRO of the Commercial Bank of Qatar Group - Doha , Oman and UAE

Strategic Planning Head, Wholesale Banking Samba Financial Group, Saudi Arabia

Chief of Staff to Group ED, Risk, Legal & Compliance, Standard Chartered London, UK and Singapore

At the beginning of her career, she held roles in regional marketing and was a global relationship manager among others with Citigroup Singapore and Kuala Lumpur.

Norlida has an MBA (Finance) and BSc (Applied Computer Science) from Northern Illinois University DeKalb, Illinois, USA.