Amanda Petermann

Amanda Petermann serves as the Head of E-commerce LATAM at Bacardi, leading digital commerce strategies across Latin America and achieving significant sales growth and market share gains. With extensive experience in trade marketing and sales management, Amanda has held various leadership roles at Genomma Lab, GSK, Sony, Samsung Electronics, and Procter & Gamble, driving strategic initiatives and developing high-performing teams. Amanda's academic credentials include a postgraduate degree in Business Management with a focus on Marketing from ESPM and additional studies in e-commerce and advertising. Notable achievements include double-digit sales growth at Bacardi and substantial engagement in the e-commerce sector.