Meta Media Buyer

ABOUT BAD MARKETING:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION:

As a Meta Media Buyer, you will play an important role in planning, executing, and optimizing paid media campaigns on Meta platforms. You will be responsible for working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. You will also be developing and executing digital media campaigns for our local automotive department.

RESPONSIBILITIES:

• Must be able to collect, analyze , and maintain data to drive insights and improve business performance.
• Must be able to analyze Meta media business metrics and associated performance data daily to ensure client success, providing intelligent synthesis, interpretation and action plans.
• Must be able to ensure funnels/websites are working properly and set up for traffic. You will also need to optimize split test, A/B test ad copy, images and videos to meet performance goals.
• Collaborate with internal teams to create cohesive campaigns across digital and social media platforms, measure and report performance against goals (ROI and KPIs) while identifying trends to optimize spend and performance.
• Must be able to create, launch, and manage ad campaigns on Meta platforms, including Facebook and Instagram.

QUALIFICATIONS:

• 1-2+ years of experience managing Meta Ads campaigns for Ecommerce businesses.
• 1-2+ years of experience of Meta and Ecommerce platforms like Shopify and/or similar platforms.
• Experience managing over 6 figures of ad spend is preferred.
• Proven track record of driving results and maximizing ROI through excellent analytical and data interpretation skills.
• Strong understanding of Ecommerce strategies and be able to implement effective online advertising strategies to Ecommerce businesses.
• Holistic understanding of Ecommerce and digital marketing in the Ads space.
• Excellent verbal and written communication skills.
• Strong attention to detail and organizational skills are highly encouraged to be able to work in a face paced environment to meet deadlines in a timely manner.

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:

• 9AM - 6PM EST
• Remote
• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM